TASK

THOMY had just launched the THOMY SAURK packaging innovation (a stainless-steel fork attachment that screws onto THOMY Tubes to perfectly portion sauce with every bite) and wanted to use it as an opportunity to generate leads through a sign up to *win competition. The task was to develop an idea that would spread awareness and encourage sign-ups for an innovation that data showed most people thought was completely unnecessary.

IDEA

Some things in life, like a sausage saucing fork, may seem unnecessary – but are entirely necessary at spreading joy – like adding sauce to food, slapping bags if rice in the grocery aisle or avoiding stepping on the cracks in the pavement or else you die. And in a world where joy seemed to be lacking, something to spread a bit of happiness seemed absolutely, completely, entirely, unnecessarily necessary.

SOLUTION

To convince people how necessary the Saurk was, we created an online video  that reminded them of other things that have no other purpose than bringing you joy. Things like giving into that urge to pet every dog you see. Even if that dog happens to be a fully grown wolf you found wondering around a forest on a camping trip with your friend.

The film was aired on TikTok and YouTube.